Cookie Banner Compliance
Dark patterns invalidate consent. Pre-ticked boxes are illegal in the EU.
The Dark Pattern Ban
If the "Accept All" button is bright green and huge, and the "Reject All" button is gray text hidden in a submenu, regulators consider this coerced consent.
| Practice | Legality (EU) |
|---|---|
| Pre-checked boxes for marketing | Illegal |
| "By continuing to browse..." | Illegal (Implied consent rejected) |
| Equally prominent Accept/Reject buttons | Legal & Required |